Add texture and definition to your hair with Bed Head BACK IT UP TEXTURIZING CREAM. This 4.23 oz cream is perfect for creating styles that need a little extra oomph. Whether you’re going for tousled waves or a more structured look, this cream delivers flexible hold and texture.

Formulated to enhance natural movement and add grip, BACK IT UP is easy to use and perfect for all hair types. Apply a small amount to damp or dry hair and style as desired. You’ll love how it adds volume and definition without making your hair feel stiff or sticky.

“Happiness is not something ready-made. It comes from your own actions.” – Dalai Lama

Give your hair the texture and style it deserves with Bed Head BACK IT UP TEXTURIZING CREAM. Embrace a new level of hair freedom.