Illuminate and protect your blonde or gray hair with Aluram Clean Beauty Collection Purple Shampoo. This sulfate-free shampoo is specially formulated to neutralize unwanted yellow and brassy tones, leaving your hair vibrant and cool-toned. Perfect for all blonde and gray hair types, this shampoo ensures your hair remains radiant and fresh.

The powerful formula combines natural ingredients like coconut oil, marula oil, and aloe vera with violet pigments that counteract brassy tones, enhancing your hair's natural beauty. This blend provides deep hydration and nourishment, leaving your hair soft, shiny, and healthy.

"I think that the most important thing a woman can have - next to talent, of course - is her hairdresser." — Joan Crawford

Available in a generous 100oz bottle, this purple shampoo is ideal for regular use. Apply a small amount to wet hair, massage into a lather, and leave on for 3-5 minutes before rinsing thoroughly. Suitable for all blonde and gray hair types, it is dermatologist-tested and free from sulfates, parabens, and gluten. Add Aluram Clean Beauty Collection Purple Shampoo to your hair care routine and maintain beautiful, vibrant hair every day.