Cleanse and guard your hair with Joico DEFY DAMAGE Protective Shampoo. This rich shampoo not only cleanses but also helps to reduce breakage and creates a shield against external aggressors. Formulated with Joico's SmartRelease technology, it continuously releases hair-repairing ingredients that fortify and beautify your locks with every wash.

"Consistency is what transforms average into excellence." - Denzel Washington